How to set your ecommerce business up online
Published Wed, Apr 25, 2012 Updated Tue, Feb 16, 2021
In order to set up your ecommerce business online, you must put yourself in the mind of your customers. Most of the ecommerce sites that are online today suffer from a lack of organization. This has to do with the wrong software and the wrong implementation of certain applications. Very easy to use online shop software can quickly be found. Bluepark is an excellent starting point for your ecommerce needs..
Here are some tips on how to set up an ecommerce website that will attract and keep a customer base:
1. Your web design must be attractive to the average consumer
Although there are many plug and play shared hosting solutions online, to make a truly professional ecommerce website, you should be thinking about design from the ground up or outsourcing to a professional web design company.
An attractive website comes from a minimalist philosophy. Only use the applications that you truly need. Do not give in to the temptation to include all of the newest business apps just because they are new. They will clutter your site and turn your potential conversions off.
2. Choose the right ecommerce website software
This is of course the most essential technology that you must implement to have a successful ecommerce website. Choosing the right ecommerce website software means that you find the package that specialises in your industry and will provide your service for you at a competitive market rate.
3. Get your merchant account
You want to be able to take credit and debit cards. To do this you will need to set up a merchant account with the bank of your choice – Natwest for example. Again, you will be in the driver’s seat as you choose between the banks that provide the best service for the best value.
Make sure to study the going market rates for providing a merchant service. There are websites that are completely dedicated to comparing the merchant services of many of the major and local banks. The great thing is that many of these banks will actually offer exclusive signing bonuses from these sites. They know that new businesses come to the sites to check out merchant services. They figure that they might as well catch you while you are in the mindset of comparison.
4. Get your gateway payment account
Your gateway payment account is the business that connects your ecommerce website to your bank. This middleman makes sure that all of your transactions go through in an expedient manner. This is the reason that you will be able to take orders 24 hours a day, seven days a week, even as the banks are closed.
5. Choose a great site host
Getting all of your accounts in order and your attractive website ready will not mean anything if you pick the wrong web host. The main analytic that you will be concerned about is uptime. Good web hosts will guarantee the uptime of your website and they will have mirror sites and redundant protection so that even if something goes wrong on the server side, your customers will not get a 404 screen and be unable to buy products from your ecommerce website.
The internet and an ecommerce site is a gateway to millions of customers. Make sure you have the correct infrastructure in place to take advantage of this.